How We Choose Products for Our Shop (Hint: It’s All About Heart)

How We Choose Products for Our Shop (Hint: It’s All About Heart)

Running a small shop like Benny and Mollie isn’t just about stocking shelves and shipping parcels—it’s about storytelling, soul, and supporting something bigger than ourselves.

Every item you see in our collection has been chosen with care, with intention, and (most importantly) with heart. We’re often asked how we decide what to stock, so here’s our honest answer.

1. It Has to Be Beautiful and Useful

We adore pieces that bring joy just by existing, but we also want them to be practical. Whether it’s a ceramic vase, a wax melt burner or a mini trinket dish, we ask ourselves: Would we love this in our own home? Would we use it?

If the answer is a loud “YES,” it goes straight onto our wishlist.

2. We Support Local and Independent Makers

This is one of our non-negotiables. Supporting fellow small businesses and local artisans is at the heart of everything we do. When you shop with us, you’re not just supporting our small business—you’re also lifting up talented makers around the UK who pour love into their craft.

Hand-thrown pottery, hand-poured candles, beautifully illustrated cards—these are treasures that carry a story.

3. Sustainability Matters

We don’t believe in fast, throwaway gifting. We choose pieces designed to last—timeless in style, and made with mindful materials. We also keep our packaging as eco-friendly as possible, and love it when makers share that ethos too.

If it’s locally sourced, plastic-free or cleverly upcyclable—extra gold stars!

Tin Embossing Bow Ornament with Ribbon

4. It Needs to Feel Special

Gifts should feel like… well, gifts. A little luxurious, a bit unique, and brimming with meaning. That’s why we love small-batch products and handmade items—you won’t find our pieces everywhere, and that’s exactly the point.

We look for that something special. The kind of item that makes you go “ooh” when you unwrap it.

5. We Listen to You

A big part of our curation comes from talking to our wonderful customers. What you love, what you ask for, what sells out in a flash—we pay close attention. Your feedback helps shape the shop more than you know!

Final Thought:

At Benny and Mollie, we’re not here to follow trends. We’re here to create a space where gifting feels personal, where home feels a little warmer, and where every product has been chosen with love.

So if you ever unwrap one of our pieces and wonder how it got here—the answer is simple: heart.